Case Study: Milwaukee Bucks

Fiserv Forum Redefines the World Class Fan Experience


Fiserv Forum, the new home of the NBA’s Milwaukee Bucks basketball team, is more than just an arena in the downtown Milwaukee area. This 730,000-square-foot sports and entertainment facility is a central recreation hub in Wisconsin’s biggest city, which will gain even further relevance as the 30 acres surrounding it are developed with entertainment, residential and commercial spaces. It will be the largest development ever in downtown Milwaukee, changing the face of the city for generations to come.

Today’s fan expectations are evolving, and Fiserv Forum wanted to guarantee a world class experience. To provide this superior experience for current and future generations, it was critical that the arena supply the best mobile communications. In order to ensure powerful wireless connectivity, the solution designer and network operator, ExteNet Systems, evaluated several technologies, but JMA Wireless, a global and proven leader of wireless communication solutions, topped the list. The JMA Wireless portfolio includes innovative offerings that fit Fiserv Forum’s requirements.

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We are all about the experience at Fiserv Forum and connectivity is hugely important. The DAS is the most important piece of technology in the arena, so that is why we deployed the JMA Wireless solution.”

Robert Cordova, Chief Technology Officer Milwaukee Bucks

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